Bobos in Paradise is a brilliant, breezy, and often hilarious study of the "cultural consequences of the information age." Large and influential (especially in terms of their buying power), the Bobos have reformed society through culture rather than politics, and Brooks clearly outlines this passing of the high-class torch by analyzing nearly all aspects of life: consumption habits, business and lifestyle choices, entertainment, spirituality, politics, and education. Employing a method he calls "comic sociology," Brooks relies on keen observations, wit, and intelligence rather than statistics and hard theory to make his points. And by copping to his own Bobo status, he comes across as revealing rather than spiteful in his dead-on humor. Take his description of a typical grocery store catering to discriminating Bobos: "The visitor to Fresh Fields is confronted with a big sign that says 'Organic Items today: 130.' This is like a barometer of virtue. If you came in on a day when only 60 items were organic, you'd feel cheated. But when the number hits the three figures, you can walk through the aisles with moral confidence."

Like any self-respecting Bobo, Brooks wears his erudition lightly and comfortably (not unlike, say, an expedition-weight triple-layer Gore-Tex jacket suitable for a Mount Everest assault but more often seen in the gym). But just because he's funny doesn't mean this is not a serious book. On the contrary, it is one of the more insightful works of social commentary in recent memory. His ideas are sharp, his writing crisp, and he even offers pointed suggestions for putting the considerable Bobo political clout to work. And, unlike the classes that spawned them--the hippies and the yuppies--Brooks insists the Bobos are here to stay: "Today the culture war is over, at least in the realm of the affluent. The centuries-old conflict has been reconciled." All the more reason to pay attention."

"Happy Valentine's Day!"

Another Hall Mark Holiday that marks the hall of exploitation of people's needs for attention and desire for love. The beautiful blossoms of roses and sweet sensation of chocolate capture the eyes and hearts of millions' every year, all for the heart-melting "I love you!"

My Questions are: Since when did "Love" become the biggest media icon? Is love supposed to be shown in an amplified degree on Valentine's Day? It is wrong in so many ways. If only Valentine's day was for the celebrating of love and care, so let it be, however this sales/marketing scheme conditioned holiday has become the benchmark for one of the most fundamental, sophisticated and complex human emotions. People should have their own ways of celebration at the desirable times. If you are with someone you love and care endearingly, Valentine's Day would seem so shallow and meaningless. Express love your way and keep it special between you and your sweetie!